The UNWTO Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalisation, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to balance academic, professional and other personal commitments.


The Online Tourism Academy, launched through the partnership of IE University and the World Tourism Organisation of the United Nations, alongside the support of different partners – and we are expecting many more to join this initiative in the future.


This high-quality learning experience is available for everyone and caters to those who are looking to improve or augment their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will gain managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Digital technology / specialisation

  • Digital skills

Geographic Scope - Country

  • European Union

Target audience

  • Digital skills for the labour force.
  • Digital skills in education.
  • Digital skills for all