The European co-funded project TOURBIT (Fostering digitalisation of European tourism SMEs) understands that digitalisation opens opportunities but, like other global forces of the industry, poses many challenges to tourism SMEs.

The main ojective of TOURBIT is to foster skills and capacity and boosting the uptake of digitalisation and innovation, promoting resilient and competitive SMEs and spurring a faster transformation of the European tourism sector.

The TOURBIT project started on January 2022 and will work on the activities and objectives of the project until June 2024.

The TOURBIT project has an overall budget of 1,331,570 €, out of which 520,000 € will be forwarded to tourism SMEs, and will be funded up to a maximum of 75% through the COSME- Europe’s programme for small and medium-sized enterprises

The TOURBIT partnership is a public and private alliance of 8 organizations covering 7 countries (Belgium, Finland, France, Iceland, Portugal, Slovenia and Spain) that will work on the activities and objectives of the project during 30 months.

  1. Catalan Tourist Board – Spain (Catalonia) – Coordinator
  2. Barcelona Chamber of Commerce, Industry, Services and Navigation – Spain (Catalonia)
  3. Welcome City Lab by PARIS&CO – France
  4. ARCTUR DOO (lead of Tourism 4.0) – Slovenia
  5. Cluster hosted by – Belgium
  6. Iceland Tourism Cluster – Iceland
  7. Lapland University of Applied Sciences – Finland
  8. NEST – Tourism Innovation Center – Portugal

Website link


Digital technology / specialisation

  • Artificial Intelligence
  • Cybersecurity
  • Internet of Things
  • Big Data
  • Blockchain
  • Machine Learning
  • Digital skills

Geographic Scope - Country

  • European Union

Target audience

  • Digital skills for the labour force.